Step is a financial technology company focused on providing modern banking solutions for the next generation, including teens and young adults. The platform offers an app and Step Visa cards, enabling users to save, invest, and build credit while introducing financial literacy with parental guidance. The company is notable for its no-fee policies, cashback rewards, and educational initiatives, aiming to empower users towards financial independence.
The posting states that the candidate will 'build out Stepβs CRM platform and lifecycle touchpoints' and requires 'experience with marketing automation tools such as Braze' as well as implementing programs from start-to-finish. This indicates active implementation of a CRM/lifecycle marketing platform.