Carta provides software and services that help people manage equity, build businesses, and invest in the companies of tomorrow. Initially focused on digital stock certificates for private companies, Carta expanded into 409A valuations, cap table management, fund administration, and private market liquidity solutions. The platform supports startups, investors, and employees in navigating ownership, compliance, and equity management within the private market ecosystem.
The posting states the role is responsible for the strategic roadmap and implementation of marketing technology tools, indicating that the candidate will drive the selection and implementation of new marketing systems.