Balsam Brands is a privately-held, global eCommerce retailer specializing in holiday and home dΓ©cor consumer products, most notably artificial Christmas trees through its flagship brand Balsam Hill. Founded in 2006, the company ships products directly to customers and operates with a people-first, relationship-driven culture, with global teams and a focus on meaningful impact and workplace fulfillment.
The role 'supports the implementation of new CRM initiatives, including potential expansion into SMS and loyalty programs' and 'manages relationships with external vendors to optimize CRM toolsets and platforms', indicating an active selection and implementation process for CRM-related software.